Come What May – Destination Central Australia
The seasons of Central Australia are vibrant experiences. From Autumn through Spring it is back to back Arts and Cultural events.
April 2017 Red Hot Arts launched a national promotion for the Autumn season with the proud support of the Department of Tourism and Culture, titled “Come What May”.
This promotion spans capital cities with increased reach through our fantastic sponsor Avant Card, and will be supported by online advertising, aided by local web specialists Desert Digital.
Over 10,000 copies will be distributed through 100+ locations over 2 months with headline branding at 50 key sites. This builds on from last year and aims to be a recurring annual campaign working to establish Central Australia as a national destination for Arts and Cultural events tourism.
To help achieve this goal we will be working closely with Tourism Central Australia to enhance these promotions with our shared skills and through their award winning Visitor’s Centre.
Of course, there would be no promotion without the incredible local presenters, their events, festivals and energy. Over the next year we will work with them to improve the promotion of their events for 2018, and lobby Tourism NT and the Department of Tourism and Culture for more targeted assistance in building audiences and tourist value.
For spring this year, the Alice Springtime promotion will return, improved from the lessons of 2016 and now 2017.