Regional Arts Fund – Cultural Tourism Accelerator Program

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The Cultural Tourism Accelerator Program is a $5 million targeted measure announced by the Australian Government as part of the Regional Arts Tourism package, which will enable arts organisations to promote and develop cultural events for tourists across regional Australia. The program will increase tourism visitation in regional, rural and remote communities across Australia by providing financial support for arts and cultural activity.

Flash Marketing Campaign $2,500
Open 1 Dec – Closes 14 Jan 2022
A competitive quick response grant for upcoming projects to extend digital or grassroots marketing into a new visitor market.

Targeted Marketing Campaign $10,000
Open 1 Dec – Closes 1 Feb 2022
A strategic and targeted marketing campaign to achieve a particular visitation outcome. The campaign will accompany an existing project, event, festival, venue or annual program.

Experience Initiative $10,000
Open 1 Dec – Closes 1 Feb 2022
An initiative that adds an offer or experience to an existing program, to increase visitation or extend the visitor experience of ‘place’.

Partnership Initiative $15,000
Open 1 Dec – Closes 1 Feb 2022
An initiative that develops a partnership with hospitality, accommodation, retail, or events businesses to increase visitation and develop cross markets

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