67 Bath Street has in excess of 40,000 cars drive past it per week, not to mention the foot traffic. Interestingly, not all the traffic is going to be locals either. The intersection of Stott Terrace and Bath Street is a thoroughfare for important destinations for tourists such as The Ghan, the heritage precinct, Woolworths, Coles and Kmart.
The recent installation of full glass posters by TJ Signs, showcasing the Wide-Open Space Festival, represents the culmination of the community recognising 67 Bath Street as an epicentre of cultural promotion. Asprint and TJ Signs have offered great support in providing great products, at a great price with a quick turnaround. In fact, the mounted printed poster boards are set at a price that makes it not only affordable for festivals events but for all events, big or small in Alice Springs.
In addition to Asprint and AJ Signs, other partnerships have been developed with the Centralian Advocate and the Visitors Information Centre. General Manager, Cy Starkman, will now be a featured contributor each Friday edition of the Advocate, sharing news and musings on Festivals, Events and the Arts in Central Australia.
The Visitors Information Centre will now work in partnership with Red Hot Arts to promote local events, soon to be the Box Office Booking Agent for major events.
A key stakeholder relationship that has been integral to the successful implementation of all signage promotional opportunities at 67 Bath Street has been the current members of the Alice Springs Town Council and the Department of Tourism and Culture. Both understood the immense value that the visual exposure could provide at this location. Safety was the utmost importance for implementation. General Manager, Cy Starkman, started work as an Admin Officer back in 2010 and witnessed many traffic accidents at the intersection. Alice Springs Town Council worked with Red Hot Arts to ensure that signage is certified and does not cause a visual distraction for traffic. For example, the LED displays do not utilise animation (although technically possible) and the posters must not be overly detailed to distract a driver’s eyes from the road. Appreciating the value of the promotion, the Department of Tourism and Culture provided funding support.
In the short time that this large signage has been on the window display, showcasing the Wide Open Space Festival, many other major events have been excited to be in conversation with Red Hot Arts about a similar opportunity. Cy has been talking with Finke Desert Race, Henley on Todd, Parrtjima, Red Centre Nats and Dirt Poetry Society.
Both Tourism Central Australia and Tourism Northern Territory are both excited to see these promotional signage opportunities developing.
For information on the free LED signage or for costs on the poster and window signage call 08 8952 2392